Facebook Lead Ads is a type of ad specifically designed to collect leads on Facebook. You can create a Lead Ad on Facebook just like a regular Facebook Ad, but instead of redirecting clicks to your website or landing page, it will show a form that users can fill out and submit with their details. It's an easy and quick way to connect with your leads without them having to leave Facebook. In other words, Facebook Lead Ads contain digital forms or questionnaires that pop up when a Facebook user interacts with your ad. Here's how it works: Let's say you own a jewelry shop that sells custom accessories, and want to promote your services to jewelry lovers from new locations. You run a lead ad on Facebook about your services. Some of them sees your ad, clicks on it, and boom! A form pops up, already pre-filled with their name and contact info. All they have to do is fill out some fields (if there's any additional information you need) and click 'submit'. Just like that, you have a new lead! With Lead Ads, users can submit their information through an auto-filled form without ever leaving the platform. You avoid disrupting the UX by keeping your lead on Meta's platforms instead of switching from the platform to your website and back again. Lead Ads are also beneficial for the advertiser because they capture potential customers' information without having to create a new landing page or conversion path. Everything you need to obtain a new lead is in the platform, and that data can easily integrate with your CRM.
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